Is there a special story behind your name & business?
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What are your business goals?
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Choose three
Who is your target audience?
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Think of age, gender, personality, income, interests, etc.
What are the frustrations/pain points/problems of your target audience?
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Why should your customer choose YOU specifically and not one of your competitors?
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Who are your top three competitors?
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What is your work method?
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Explain your process in 3 simple steps (how they find you, purchase & receive your service/product)
What is the vision for your business?
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What do you want to achieve with your business in the future?
What are your business values?
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What terms would you use to describe your business and its personality?
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What message do you want to convey to your customers?
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How do you want your customers to feel when they interact with you and your business?
What appeals to you on your Pinterest Board?
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Be specific about certain photos
Which words would you choose if you would describe your desired brand based on aesthetic & appearance?
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If you already have an existing brand identity; why is this not working for you?
Are there certain fonts that you like?
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Please tell us why
Are there certain fonts that you don't like?
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Please tell us why
Are there colour palettes that you like?
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Please tell us why
Are there colour palettes that you don't like?
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Please tell us why
Certain icons, symbols or images that you link your brand to and would like to see reflected in your brand?
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Certain icons, symbols or images that you link your brand to and would NOT like to see reflected in your brand?
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Is there anything else you would like us to know?
Yes! One step closer to your new brand identity!
This form will the the base of your brand identity & strategy and will be used in our next Strategy Session.
Let’s take a little break - you’ve earned it after so many questions - and we will talk soon.
Have a great day!
