Bridge Vision To Reality
What do you get when you combine strategy & vision? A fantastic company called Evertruss! With years of experience at the best strategists and creators in the world - The Boston Consulting Group, The Walt Disney Company and NBCUniversal - they have joined forces. Both from other parts of the world - meeting in Cambridge (UK) and settled in Dubai - Dora & Joe help companies realize their dreams.
Evertruss
Brand Strategy, Identity & Touchpoints
2023
Client
Skills
Year
THE VISION
Evertruss helps wonder take it’s form.
Bridging the best global entertainment, culture and tourism strategy & industry practices, Evertruss builds trusting relationships with their clients to help them transform the present to create an ever-elevated future.
Their ultimate result is more than a basic slide presentation. They provide actionable strategies crafted through the most exceptional insights in entertainment, culture, and tourism, all set for immediate implementation.
THE CHALLENGE
Since Evertruss finds itself between two worlds - where strategy meets vision - the challenge was to create an identity that showed the right balance between the two. Too much on the creative side and we would look like a leisure brand. Too much on the corporate side and we would lose that piece of magic. The right balance was key.
THE RESULT
Dora & Joe are very pleasant to work with. Open, friendly and cooperative. Qualities that they also wanted to see reflected in their identity. They wanted an identity that is clear, yet modern. So during the development of the branding, we’ve chosen for a logo that is simple, yet tells their story within one sentence. Combined with a calm, green colour palette and a touch of that bold orange finished with two fonts that a clean, yet exciting to see. This is an identity that shows that sometimes less is more - without losing pieces of the story.
A straight line symbolizing the journey from A to Z - beginning to the end.
Connected arches to create a symbol of a bridge, which is their slogan: Bridge Vision To Reality
By beginning and ending the arches halfway, we’ve added movement in the logo. This creates the illusion of a never ending bridge.
