Content that works for you today & tomorrow
Founded by Manouk - driven by purpose. SEKOIA aims to bring back the value of knowledge into your company - so you reach new customers in a sustainable way.
SEKOIA Agency
Naming, Brand Identity & Touchpoints
2023
Client
Skills
Year
THE VISION
A lot of businesses have a secret power that they have yet to unlock - until they meet Manouk.
One of the most underrated, but strongest superpowers a business holds is their knowledge. In a society where content has to be quick and short, we often turn to fast and trendy content. Like anyone else.
Manouk helps conscious brands stand out in their industry by helping them claim their spot through sharing knowledge.
Their own knowledge. By using inbound content marketing, she creates a solid base on which you can build your empire.
Sustainable and purpose driven content is the best investment you can give yourself - content that will work for you even when you don’t work - it will work for you.
THE CHALLENGE
We wanted to create a Visual Identity that is no-nonsense, clear, stands for sustainable growth and has an edge. An identity that radiates peace and confidence, and we want to show a caring and feminine touch in a subtle way. Caring, because SEKOIA focuses on purpose brands. Feminine, because the face behind SEKOIA is a power woman who likes to work with other women or female-empowered people.
THE RESULT
The Identity of SEKOIA consists of an icon that represents the different layers of a tree, like the different layers sustainable content provides. It stands for growth and stability. The colour palette is a visual translation of a rich forest - something that takes time to grow, but will also last a very long time.
