Brand Strategy - The Backbone Of Your Brand
Did you ever plan a trip without a plan? Without a plan to see how you get from A to B? If yes, how did you experience that trip? Did you get to your final destination in a direct line? I'm guessing it wasn't an easy road and you probably spent a bit longer on the journey.
What about your brand? Do you already have a logo for that and a website? Did you design it with the long term in mind or is it built on personal taste?
It's not difficult
Setting up a Brand Strategy is nothing more than drawing up a plan on how to build your brand. A route plan to get where you want to be. Starting at point A - looking at point B. In this plan - your Brand Strategy - you establish who you are and what makes you distinctive by looking at your purpose, mission, vision and values. You decide who you want to speak to and how you want to present yourself.
It all sounds very simple, it is, but many brands choose to ignore this and immediately opt for a Brand Identity trajectory. Shame! A brand strategy is essential to take your brand to the next level and offers a lot of solidity for growth. And not only that. A brand strategy:
Gives a clear direction from the start
Is a solid base to fall back on if you’re lost
Easy to adopt when letting new people on
Makes communicating with your audience so much easier
and the perfect base for a Brand Identity
Strategy & Identity: a power couple
The Circle of Life in Business Land is the same for everyone: stand out with your brand, connect with your audience and sell your product / service to grow your business. You also want to do this as efficiently as possible, without getting lost 15 times. We all prefer the One-Hit Wonders. Building your Brand Identity based on your strategy ensures that you are a lot closer to those One-Hit Wonders.
It has been scientifically proven that colours, shapes and photos evoke emotional reactions. Emotional reactions are a lot more powerful than logical reasoning and also a lot harder to debunk. By hiding your message in your branding - in your logo, fonts, colour palette, etc. - you respond to your target group. And so you have a Brand Identity that not only looks cool and sleek, but is also goal-oriented.
A route for the future
While setting up your Brand Strategy, we also look to the future. Where do you ultimately want to go with your brand? What comes after point B? By looking beyond, we create a plan that works for the long term and is designed for growth. Your Brand Identity is based on that plan, so that you will soon have a style in your hands that grows with you and your brand. An investment now to enjoy for years to come.
Are you ready to create branding to really grow your brand? Let's chat & find out how we can help you.