Turn Your Brand Into A World
2007 - a Friday night. The TV is ready to show a new movie. Movie nights are a true concept with us. Every Friday and sometimes Saturday evening there is another movie on the program that we can enjoy for two hours. For two hours we are briefly in another world and we can be part of a good story. And sometimes a story is so good that we are disappointed that the movie is over.
But imagine being able to enjoy a good story for more than two hours and even being part of it. “But what does this have to do with branding?” Well, everything.
Branding is like a movie
As a business you have a good story. There is a reason you created your product or you started your business. Each business distinguishes itself with its own story. That's what makes your business different from others and your story deserves to be shared! Where movies take their viewers for two hours, branding picks up the journey after the credits. Special landing pages, merchandise and more; a complete world to take the viewer into the story even longer and to hold it.
Build your world - piece by piece
"But building a whole world around your brand, isn't that something for large companies like Coca-Cola?" No. You can do this too. It may not go as fast, but if you start building your world, piece by piece, you will have something amazing in the end.
Start at the beginning; your own identity. Think of this as the creation of your own main character. You are the star!
Add your extra elements piece by piece. How do you express yourself verbally & visually as the main character, which landscape do you live in and what does this look like?
Before you know it you do not only have a logo, but also an interactive website full of information and interactive elements, you are making real connections on Social Media and you offer an experience beyond your product or service. People want to be part of your world and it starts to live!
No longer a product, but a lifestyle
Take your potential customers on a customer journey beyond your business and turn them into loyal fans. They no longer come to you just for your product, but for everything that goes with it to finish it off. Your planner is no longer just a physical product, but it ensures that the user wants to get more out of his / her day and become a better person. Your beautiful, luxurious bag is no longer 'just another bag': it gives the wearer a more confident appearance, so that he/she will experience life in a completely different way.
Offer a special customer journey through your world and bring that piece of magic back into the real world. Create your world and turn your product or service into a real lifestyle!
Do you also want to build your own world? Let's create some magic together!